The Two Strategies & Lead Source That Will Keep Your Phone Ringing With Motivated Sellers Daily
From: Chris Bruce
The key to making money as a wholesaler is making offers. To increase your revenue you need to buy (aka contract if you’re a wholesaler) more houses. In order to make offers obviously you need a consistent flow of leads coming in daily. This is when marketing comes into play. People fail to realize as a real estate wholesaler you’re a marketer first. There are two strategies that I will be talking about in this post I use to keep leads coming in daily.
As you can see below
Now if you’ve listened to any of my 144 podcasts you’ve heard me mention direct mail being my #1 strategy I use to keep deals coming in every month. That’s still true today but in our office we do direct mail differently than most investors.
You see most GURU’s tell you go grab an absentee owners list from list source pick up some yellow notepad paper and get to writing out WE buy houses letters, stuff them in envelopes and drop them off in the mail. I use to do that about 7 years ago and did it consistently until it stopped working.
I typically got around a 1% response rate. I went from getting 23 calls in a weeks time to getting 6 calls a week. I had the slightest idea of what happened…
Why Did my call flow drop more than half?
One simple answer. COMPETITION…
As my local market Tampa started to be flooded with more investors and competition got deeper my call flow dropped. It became harder to find deals. My hand was also tired of writing so many damn letters. I needed to find a better and faster solution.
That’s when I was introduced to Click2mail by a friend on Facebook. Yes the service is just like it’s name. You can literally click a few buttons and your mail will be on the way to the persons house/office. So now that I finally found a faster way to send mail I needed to get more mail out at a cheaper cost. Letters can get expensive with the cost at a $1 a piece.
That’s when I started to test postcards… And the results from this was nothing shorter than amazing.
Let’s talk cost first, on click2mail the cost for postcards are around 42 cents a postcard this includes postage. So mailing to 500 people will only cost you around 200 and some change. Which if you compare it to letters you would spend around $500 and change to mail out. With letters you have to hope that the person who receives it opens the letter. Many people who receive letters look at the envelope and when the name on the envelope doesn’t look familiar they just end up tossing it in the trash. That’s a lot of waste on marketing dollars.
However with postcards it’s guaranteed they will see your message. That’s why I love to send out postcards when I’m marketing to sellers.
Ok so lets talk about the most important thing The elephant in the room.
Who the heck am I targeting?
After reviewing my direct mail campaigns over the past 18 months 92% of the houses I’ve bought and sold have been VACANT. Knowing these stats has helped me to start targeting with this filter of houses being vacant. You see when you target just absentee owners for instance. You end up getting a bunch of sellers calling angry because their house has a tenant in it, and their is no motivation to sell. They don’t even understand why you’re sending them a letter or postcard.
When a homeowner has a vacant house there’s more motivation to want to sell. First off their liable to lose their insurance on the house due to the property being vacant. It may be vacant for several reasons, they may have inherited the house, maybe their tenant just recently got evicted. Look at it like this, they have a house which probably needs a ton of repairs, and it’s just sitting there costing them taxes every year and not making them any money.
Here are some recent results from my campaign sent to vacant houses.
Now tomorrow I’ll continue to share with you the second strategy I use to find deals that doesn’t cost you any money. Can you guess what it is? I’ll reveal it tomorrow.