How To Keep The Phone Ringing Daily With Deals

The Two Strategies & Lead Source That Will Keep Your Phone Ringing With Motivated Sellers Daily

From: Chris Bruce

Tampa, Florida

 

The key to making money as a wholesaler is making offers. To increase your revenue you need to buy (aka contract if you’re a wholesaler) more houses. In order to make offers obviously you need a consistent flow of leads coming in daily. This is when marketing comes into play. People fail to realize as a real estate wholesaler you’re a marketer first. There are two strategies that I will be talking about in this post I use to keep leads coming in daily.

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Now if you’ve listened to any of my 144 podcasts you’ve heard me mention direct mail being my #1 strategy I use to keep deals coming in every month. That’s still true today but in our office we do direct mail differently than most investors.

You see most GURU’s tell you go grab an absentee owners list from list source pick up some yellow notepad paper and get to writing out WE buy houses letters, stuff them in envelopes and drop them off in the mail. I use to do that about 7 years ago and did it consistently until it stopped working.

I typically got around a 1% response rate. I went from getting 23 calls in a weeks time to getting 6 calls a week. I had the slightest idea of what happened…

Why Did my call flow drop more than half?

One simple answer. COMPETITION…

As my local market Tampa started to be flooded with more investors and competition got deeper my call flow dropped. It became harder to find deals. My hand was also tired of writing so many damn letters. I needed to find a better and faster solution.

That’s when I was introduced to Click2mail by a friend on Facebook. Yes the service is just like it’s name. You can literally click a few buttons and your mail will be on the way to the persons house/office. So now that I finally found a faster way to send mail I needed to get more mail out at a cheaper cost. Letters can get expensive with the cost at a $1 a piece.

That’s when I started to test postcards… And the results from this was nothing shorter than amazing.

Let’s talk cost first, on click2mail the cost for postcards are around 42 cents a postcard this includes postage. So mailing to 500 people will only cost you around 200 and some change. Which if you compare it to letters you would spend around $500 and change to mail out. With letters you have to hope that the person who receives it opens the letter. Many people who receive letters look at the envelope and when the name on the envelope doesn’t look familiar they just end up tossing it in the trash. That’s a lot of waste on marketing dollars.

However with postcards it’s guaranteed they will see your message. That’s why I love to send out postcards when I’m marketing to sellers.

Ok so lets talk about the most important thing The elephant in the room.

Who the heck am I targeting? 

After reviewing my direct mail campaigns over the past 18 months 92% of the houses I’ve bought and sold have been VACANT. Knowing these stats has helped me to start targeting with this filter of houses being vacant. You see when you target just absentee owners for instance. You end up getting a bunch of sellers calling angry because their house has a tenant in it, and their is no motivation to sell. They don’t even understand why you’re sending them a letter or postcard.

When a homeowner has a vacant house there’s more motivation to want to sell. First off their liable to lose their insurance on the house due to the property being vacant. It may be vacant for several reasons, they may have inherited the house, maybe their tenant just recently got evicted. Look at it like this, they have a house which probably needs a ton of repairs, and it’s just sitting there costing them taxes every year and not making them any money.

Here are some recent results from my campaign sent to vacant houses.

Now tomorrow I’ll continue to share with you the second strategy I use to find deals that doesn’t cost you any money. Can you guess what it is? I’ll reveal it tomorrow.

If you would like to get a list of VACANT houses in your area click here.

ENZ 117 – Could This Be The End Of Direct Mail?

In this episode of Escaping The REI Newbie Zone Chris talks about the new wave of marketing that could potentially wipe out the old ways of Direct Mail marketing. It’s a fact that Direct Mail marketing has always been one of the top ways to get leads and find good real estate deals. Especially if you’re targeting private homeowners. But with the growing of the internet we’re starting to see new waves of marketing that is pulling in some great results.

We’re talking about Facebook advertising. Now unless you’ve been living under a rock, you know that Facebook is the number one social media site in the world. And it’s broken records last quarter with over a 1.8 billion monthly active users. So it’s safe to say you and everybody’s momma has a Facebook.

So how can you use Facebook to find deals? Well that’s what we talk about in this episode. You’ll learn the ad creative, ad types, budgets, as well as how we’re targeting them. Also I talk about our upcoming bootcamp where I’ll be holding a class on how to get this setup.  The best thing you don’t have to be a techie in order to do it.

For more information about the bootcamp you can go to www.flippinghousesbootcamp.com

To subscribe to Escaping The Real Estate Investing Newbie Zone Podcast, just use the links below:

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ENZ 114 – How To Scale to 100 Deals A Year with Frank Cava

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In this special episode of Escaping The REI Newbie Zone Chris sits down with real estate investor Frank Cava. Frank’s business is based out of Richmond Virginia, he’s a Real Estate investors who specializes in wholesaling, fix & flips, as well as new construction. Frank has scaled his real estate business doing 100 deals per yea, and now sending out 50,000 marketing direct mail pieces a month. Now he didn’t start there and Frank tells his story of how he got started and built up his real estate empire.

You’re going to love this episode and make sure to pull out your pen and paper as Frank drops some huge nuggets on this podcast.

 

Resources mentioned on podcast: Franks website www.frankcava.com

To subscribe to Escaping The Real Estate Investing Newbie Zone Podcast, just use the links below:

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ENZ 094 – Keys to Generating Leads With Direct Mail

In this special episode of Escaping The REI Newbie Zone, Chris Bruce talks about the success in 2015 he shared with sending direct mail. He also talks about the keys to generating quality leads sending out letters and postcards to private homeowners. You’ll see when targeting certain neighborhoods its best you use a letter, versus other neighborhoods work best using postcards. After spending over $50k last year in direct mail you’ll learn the do’s and don’ts of using direct mail in your marketing.

You’re going to love this episode. I even provide you with a free resource to gain access to the direct mail templates which yielded us a Huge ROI in 2015.

 

Websites mentioned on podcast : http://click2mail.com

Free Direct Mail Templates – Text TEMPLATES to the number 33444 to get the free direct mail templates or you can go to

www.reiwealthprofit.com/templates

To subscribe to Escaping The Real Estate Investing Newbie Zone Podcast, just use the links below:

Click here to Subscribe via iTunes

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ENZ 062- Yellow Postcards or Yellow Letters? What’s works better?

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In this special episode of Escaping The REI Newbie Zone Chris talks about using yellow letters or postcards in direct mail. He breaks down what he uses in his business to attract motivated sellers, gives away the targeted niche of sellers to mail too. He also shares the responses rates you can expect when mailing to these sellers. If you’re not doing direct mail you will want to implement it after listening to this episode.
Resources Mentioned On podcast:
High Equity Absentee Vacant Seller Leads  = http://reiwealthmastermind.com/leads
Direct Mail Training = http://directmaildomination.net

Subscribe to the Podcast

To subscribe to Escaping The Real Estate Investing Newbie Zone Podcast, just use the links below:

Click here to Subscribe via iTunes

Click here to Subscribe via RSS Feed

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ENZ 033 – Increasing Your Direct Mail Response Rate with Marcel Umphery

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Marcel Umphery which is the country’s top leading Real Estate Educator and Investor out of Baltimore Maryland, talks direct mail and the importance of it when wholesaling real estate. Marcel talks about how he got started in real estate during college, made tons of money before the boom, survived the crash, and how he’s still making money in today’s market. Marcel also talks about some different methods he’s used to increase his direct mail response rates. On a average direct mail response rates are 3-8%. Marcel uses two methods that he shares on this podcast which has increased those numbers, and also built instant credibility with his letters and postcards.

To reach out to Marcel you can visit his site and grab his FREE e-book a http://flop2flipwholesaling.com

 

Subscribe to the Podcast

To subscribe to Escaping The REI Newbie Zone Podcast, just use the links below:

Click here to Subscribe via iTunes
Click here to Subscribe via RSS Feed

 

Get Instant Access To Our Direct Mail Templates

Learn how we use these high-converting direct mail templates to bring in hundreds of motivated sellers that turn into big deals.

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ENZ 006 – RUN DMC – Running Direct Mail Campaigns In Your Real Estate Business

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In this special Episode Chris Bruce talks about strategically setting up a
successful direct mail campaign. What leads to focus on when running
direct mail campaigns? Why using a yellow letter gets a higher response
rate then sending out a postcard. How to delegate and outsource your
direct mail campaigns to an Assistant, partner, or family member.

Chris also talks about how he uses this special letter to send out to
repeat cash buyers that causes a bidding war over his properties. Direct
mail doesn’t only work good to attract motivated sellers, it also works great
for motivated cash buyers. Chris also shows you how you can do all of your
Direct mail marketing 100% online, and start to dominate other markets, to
go from doing 1-3 deals a month, to 8-10.

Also be sure to download you free escaping the real estate newbie zone book by heading over to our blog at www.escapethenewbiezone.com

And subscribe to our Podcast Channel on I-tunes.

Tools Mentioned in Episode:

Inherited Lead List Provider –   www.usleadlist.com
Absentee Owners List – www.listsource.comwww.melissadata.com
Monthly Subscription Based List Provider = www.realquest.com
Yellow Letters Done For You Marketing = www.yellowletterscomplete.com
Direct Mail  To Prospects 100% Online =  www.click2mail.com
Money Envelopes = www.foldovermoneycards.com
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